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What Are The Types of Effective Visual Media

People have been using visual aids to express their opinions and desires for centuries now. Human beings have the natural tendency to pay attention to visuals like graphics and illustration. However,...

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Can Internet Growth Hacks Be A/B Tested?

Creating a checklist is good and one of the most followed ways for growth; however, reality suggests otherwise. When it comes to ‘Growth Hacking,’ this coined phrase has a different meaning for...

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Can Your Content Influence Buyer Behavior?

It does not matter how nicely your website is designed or how much moolah you’re spending on advertising and other such things. If your website does not have the right kind of content, you will find...

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3 Reasons Social Media Management Should Be Outsourced

Social media has become one of business’ favorite digital marketing channels. In addition to allowing them to learn more about their respective audiences through integrated or third party tools, they...

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3 Tips on How to Improve Your Website’s Bounce Rate

One of the fiercest competitions websites have is for visitors. After all, the more visitors, the better your conversion rates, or at least that’s what the common perception is. The truth is that your...

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The Importance of Local Keywords

People across the world depend on search engines to find information on the Internet. They use keywords of their interest in the search engine’s search bar to initiate their search, and pick their...

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5 Things Customers Consider When Buying Online

Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $491.5 billion by 2018. However, only a...

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How Guest Blogs Can Help Your Website

Blogging is important to keep your website alive, but if you seriously want to raise the standard of your website, make guest blogging a part of your content marketing campaign. Big and small brands...

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What is Negative SEO and How Can You Safeguard Your Business From It?

Negative search engine optimization (SEO) is generally referred to as: ‘when a website purchases links and forwards them towards a competitor’s website in order to destroy their rankings’. A few other...

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Digital Economy and Its Several Impacts on Small Businesses

The digital economy has changed how we do business. While big corporations have greatly adapted to the changing scenario, small businesses everywhere are finding it difficult to accept and get used to...

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The Costs of Workplace Injuries

You work hard to build a successful business. You filter through resumes to find the right employees. Research new and better products, or new and better ways of providing your services. Offering added...

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5 Marketing Mistakes That Are Costing Your Business Millions

Top brands may be making millions on a daily basis, however they’ve lost equally as much by making simple mistakes. Luckily, they have learned their lesson quickly and managed to cut their losses. If...

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6 Bad Personality Traits That Are Actually Good For Leaders

It is important to understand that we’re not all born equal. Some of us are in-born leaders, while some work years and years yet get no positive results. What makes the basic difference between a...

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Things You Can Do To Improve Your Email Marketing

While some may argue that email marketing is dead, the truth is that it is still effective with ROI as high as 700%, given that you use it properly. The benefits of email marketing are known to one and...

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How Will Brexit Impact Online Marketing

The UK decided to vote in favor of Brexit in July, yet people are still busy discussing the after effects of this decision. A number of people agree that they would like to change their vote if given a...

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Can You Really Make Money Through Social Media?

Social media is bigger than ever. According to Dec. 2016 figures, 19.96 billion people use social media platforms around the world, and the number is expected to reach 2.5 billion by the end of 2018....

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Google Now Requires HTTPS for Sites Collecting Data

Collecting Data? Google Now Requires You to Use HTTPS If your website collects sensitive user data, you will have to bring a few tweaks to how it works. Google recently announced its plans to mark...

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Why You Should Put Real Life Case Studies on Your Site

janeb13 / Pixabay When it comes to online marketing, people need real figures. Nobody is going to hire your services just because you tell them you’re good. They need solid figures that are real and...

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Ongoing Education: The Best Way to Motivate Your Human Resources

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” Henry Ford There are a lot of important factors behind the success of a business, and most...

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What is Machine Learning and How Can it Enhance Your Connected Device...

As a society, we have been fascinated with artificial intelligence for a very long time. We’ve fallen in love with robots like Sonny (from iRobot), WALL-E, Baymax (from Big Hero 6), and many others....

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Why Social Media is Your Most Important Customer Service Tool

If you’re a business but not on social media already, then you need to be. If you already have social media presence, it’s important that you are active and responsive. Social media is an extremely...

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Why Your Small Business Needs Diverse Payment Options

Although payment options may not be the first thing that comes to mind when you ask about the most important aspects of an ordering and checkout process, when it comes down to it, they really can...

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How Technology is Helping Businesses Reduce Cost

Time is a precious commodity, and in the world of business time equals money. The faster you run, the more you earn. There are more than 28.8 million businesses in the U.S and the numbers seem to grow...

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Why Founders Do Not Always Make Good Leaders and CEOs

It’s easy to start a business but it’s harder to make it a success. Starting a business only needs an idea and capital to invest. However, managing it requires a lot more than that. It does not matter...

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Entrepreneurs and Stress: How to Increase Stress Resilience

How to Increase Stress Resilience Stress is a common issue among people of all ages, including entrepreneurs. This is the dark side of entrepreneurship that very few people seem to talk about....

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